Ultimate Guide to Ad Sizes for Google Ads
In the world of digital marketing, creating effective ads is crucial. Learn the correct ad sizes and file types for Google Ads, Pinterest, Facebook, Instagram, Twitter, and LinkedIn.


In the world of digital marketing, creating effective ads is crucial to capturing your audience's attention. To maximize the impact of your campaigns, it's essential to know the correct ad sizes and file types for various platforms. This guide will walk you through the specifications for Google Ads, Pinterest, Facebook, Instagram, X (Twitter), and LinkedIn, including both static and animated ad options.
Google Ads
Google Ads supports a variety of ad formats across the Google Display Network. Here are the most common sizes:
Square and Rectangle
200 × 200 (Small Square)
240 × 400 (Vertical Rectangle)
250 × 250 (Square)
250 × 360 (Triple Widescreen)
300 × 250 (Inline Rectangle)
336 × 280 (Large Rectangle)
580 × 400 (Netboard)
Skyscraper
120 × 600 (Skyscraper)
160 × 600 (Wide Skyscraper)
300 × 600 (Half-Page Ad)
300 × 1050 (Portrait)
Leaderboard
468 × 60 (Banner)
728 × 90 (Leaderboard)
930 × 180 (Top Banner)
970 × 90 (Large Leaderboard)
970 × 250 (Billboard)
980 × 120 (Panorama)
Mobile
300 × 50 (Mobile Banner)
320 × 50 (Mobile Banner)
320 × 100 (Large Mobile Banner)
File Types for Static Ads: JPEG, PNG File Types for Animated Ads: GIF, HTML5
Pinterest ads are highly visual and require specific dimensions to ensure your content looks great.
Standard Pin
1000 × 1500 pixels (2:3 aspect ratio)
Square Pin
1000 × 1000 pixels (1:1 aspect ratio)
Long Pin
1000 × 2100 pixels (1:2.1 aspect ratio)
Video Pin
Minimum: 240 × 240 pixels
Maximum: 1920 × 1080 pixels
File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV
Facebook offers a variety of ad formats, each with its own specifications:
Image Ads
Recommended: 1080 × 1080 pixels (1:1 aspect ratio)
Minimum: 600 × 600 pixels
Video Ads
Recommended: 1080 × 1080 pixels
Aspect Ratios: 1:1, 4:5, 9:16, 16:9
Carousel Ads
Image Size: 1080 × 1080 pixels
Video Size: 1080 × 1080 pixels
Slideshow Ads
Image Size: 1280 × 720 pixels
File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV, GIF
Instagram is a visual-first platform, and ad sizes reflect this emphasis:
Image and Video Ads
Square: 1080 × 1080 pixels (1:1 aspect ratio)
Landscape: 1080 × 566 pixels (1.91:1 aspect ratio)
Portrait: 1080 × 1350 pixels (4:5 aspect ratio)
Stories Ads
1080 × 1920 pixels (9:16 aspect ratio)
Carousel Ads
Square: 1080 × 1080 pixels (1:1 aspect ratio)
Portrait: 1080 × 1350 pixels (4:5 aspect ratio)
File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV
X (Twitter)
Twitter, now known as X, requires ads to be concise and impactful:
Single Image Ads: Minimum: 600 × 335 pixels
Recommended: 1200 × 675 pixels
Video Ads: Minimum: 320 × 180 pixels
Recommended: 1280 × 720 pixels
Website Card Image: Minimum: 800 × 320 pixels
App Card Image: Minimum: 800 × 320 pixels
File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV
LinkedIn is a professional networking platform that requires polished, professional ads:
Sponsored Content: Image: 1200 × 627 pixels
Carousel Ads: Image: 1080 × 1080 pixels (1:1 aspect ratio)
Video Ads:
Landscape: 16:9 aspect ratio
Square: 1:1 aspect ratio
Minimum: 256 × 144 pixels
Maximum: 4096 × 2304 pixels
Text Ads: Image: 100 × 100 pixels
File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4
How to Create an Animated Banner Ad
Creating an animated banner ad involves several steps:
Choose the Right Software: Use tools like Adobe Animate, Google Web Designer, or HTML5 animation tools.
Set Your Canvas Size: Select the appropriate dimensions based on the platform's requirements.
Design Your Frames: Create multiple frames to illustrate the animation sequence. Ensure your design is engaging and visually appealing.
Animate Your Elements: Use motion tweens or keyframes to animate text, images, or other elements.
Export Your Ad: Save your animated banner in the appropriate file format (GIF for simple animations, HTML5 for more complex ones).
How to Create a Static Ad
Creating a static ad is simpler and involves these steps:
Choose the Right Software: Use tools like Adobe Photoshop, Canva, or any graphic design software.
Set Your Canvas Size: Select the correct dimensions based on the platform's specifications.
Design Your Ad: Add your text, images, and branding elements. Focus on clarity and visual appeal.
Export Your Ad: Save your design in the appropriate file format (JPEG or PNG).
Conclusion
Understanding the correct ad sizes and file types for each platform is critical to creating visually appealing and effective advertisements. By adhering to these guidelines, you can ensure that your ads look professional and are optimized for each platform, helping you reach your target audience more effectively. Whether you're creating static or animated ads, following these specifications will enhance your digital marketing campaigns.