Ultimate Guide to Ad Sizes for Google Ads

In the world of digital marketing, creating effective ads is crucial. Learn the correct ad sizes and file types for Google Ads, Pinterest, Facebook, Instagram, Twitter, and LinkedIn.

In the world of digital marketing, creating effective ads is crucial to capturing your audience's attention. To maximize the impact of your campaigns, it's essential to know the correct ad sizes and file types for various platforms. This guide will walk you through the specifications for Google Ads, Pinterest, Facebook, Instagram, X (Twitter), and LinkedIn, including both static and animated ad options.

Google Ads

Google Ads supports a variety of ad formats across the Google Display Network. Here are the most common sizes:

  1. Square and Rectangle

    • 200 × 200 (Small Square)

    • 240 × 400 (Vertical Rectangle)

    • 250 × 250 (Square)

    • 250 × 360 (Triple Widescreen)

    • 300 × 250 (Inline Rectangle)

    • 336 × 280 (Large Rectangle)

    • 580 × 400 (Netboard)

  2. Skyscraper

    • 120 × 600 (Skyscraper)

    • 160 × 600 (Wide Skyscraper)

    • 300 × 600 (Half-Page Ad)

    • 300 × 1050 (Portrait)

  3. Leaderboard

    • 468 × 60 (Banner)

    • 728 × 90 (Leaderboard)

    • 930 × 180 (Top Banner)

    • 970 × 90 (Large Leaderboard)

    • 970 × 250 (Billboard)

    • 980 × 120 (Panorama)

  4. Mobile

    • 300 × 50 (Mobile Banner)

    • 320 × 50 (Mobile Banner)

    • 320 × 100 (Large Mobile Banner)

File Types for Static Ads: JPEG, PNG File Types for Animated Ads: GIF, HTML5

Pinterest

Pinterest ads are highly visual and require specific dimensions to ensure your content looks great.

  1. Standard Pin

    • 1000 × 1500 pixels (2:3 aspect ratio)

  2. Square Pin

    • 1000 × 1000 pixels (1:1 aspect ratio)

  3. Long Pin

    • 1000 × 2100 pixels (1:2.1 aspect ratio)

  4. Video Pin

    • Minimum: 240 × 240 pixels

    • Maximum: 1920 × 1080 pixels

File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV

Facebook

Facebook offers a variety of ad formats, each with its own specifications:

  1. Image Ads

    • Recommended: 1080 × 1080 pixels (1:1 aspect ratio)

    • Minimum: 600 × 600 pixels

  2. Video Ads

    • Recommended: 1080 × 1080 pixels

    • Aspect Ratios: 1:1, 4:5, 9:16, 16:9

  3. Carousel Ads

    • Image Size: 1080 × 1080 pixels

    • Video Size: 1080 × 1080 pixels

  4. Slideshow Ads

    • Image Size: 1280 × 720 pixels

File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV, GIF

Instagram

Instagram is a visual-first platform, and ad sizes reflect this emphasis:

  1. Image and Video Ads

    • Square: 1080 × 1080 pixels (1:1 aspect ratio)

    • Landscape: 1080 × 566 pixels (1.91:1 aspect ratio)

    • Portrait: 1080 × 1350 pixels (4:5 aspect ratio)

  2. Stories Ads

    • 1080 × 1920 pixels (9:16 aspect ratio)

  3. Carousel Ads

    • Square: 1080 × 1080 pixels (1:1 aspect ratio)

    • Portrait: 1080 × 1350 pixels (4:5 aspect ratio)

File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV

X (Twitter)

Twitter, now known as X, requires ads to be concise and impactful:

  1. Single Image Ads: Minimum: 600 × 335 pixels

    • Recommended: 1200 × 675 pixels

  2. Video Ads: Minimum: 320 × 180 pixels

    • Recommended: 1280 × 720 pixels

  3. Website Card Image: Minimum: 800 × 320 pixels

  4. App Card Image: Minimum: 800 × 320 pixels

File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4, MOV

LinkedIn

LinkedIn is a professional networking platform that requires polished, professional ads:

  1. Sponsored Content: Image: 1200 × 627 pixels

  2. Carousel Ads: Image: 1080 × 1080 pixels (1:1 aspect ratio)

  3. Video Ads:

    • Landscape: 16:9 aspect ratio

    • Square: 1:1 aspect ratio

    • Minimum: 256 × 144 pixels

    • Maximum: 4096 × 2304 pixels

  4. Text Ads: Image: 100 × 100 pixels

File Types for Static Ads: JPEG, PNG File Types for Animated Ads: MP4

How to Create an Animated Banner Ad

Creating an animated banner ad involves several steps:

  1. Choose the Right Software: Use tools like Adobe Animate, Google Web Designer, or HTML5 animation tools.

  2. Set Your Canvas Size: Select the appropriate dimensions based on the platform's requirements.

  3. Design Your Frames: Create multiple frames to illustrate the animation sequence. Ensure your design is engaging and visually appealing.

  4. Animate Your Elements: Use motion tweens or keyframes to animate text, images, or other elements.

  5. Export Your Ad: Save your animated banner in the appropriate file format (GIF for simple animations, HTML5 for more complex ones).

How to Create a Static Ad

Creating a static ad is simpler and involves these steps:

  1. Choose the Right Software: Use tools like Adobe Photoshop, Canva, or any graphic design software.

  2. Set Your Canvas Size: Select the correct dimensions based on the platform's specifications.

  3. Design Your Ad: Add your text, images, and branding elements. Focus on clarity and visual appeal.

  4. Export Your Ad: Save your design in the appropriate file format (JPEG or PNG).

Conclusion

Understanding the correct ad sizes and file types for each platform is critical to creating visually appealing and effective advertisements. By adhering to these guidelines, you can ensure that your ads look professional and are optimized for each platform, helping you reach your target audience more effectively. Whether you're creating static or animated ads, following these specifications will enhance your digital marketing campaigns.